Job title: Global Principal
Office location:Global

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Charles Wright

I have been at Wolff Olins for more than twenty years in a variety of positions. I'm currently a global coach, guiding teams to deliver break through thinking. Before that I set up Wolff Olins' practice in Asia. My particular interest is in advising clients on using brand to achieve new business growth, especially in service businesses and emerging markets.

Before Wolff Olins, I worked as a planning manager for PepsiCo and as a strategy consultant. I have a degree in Oriental Studies from the University of Oxford and am qualified as a Chartered Accountant.