Job title: Strategy Director
Office location:San Francisco

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Lauren Liao

I love working with good people to solve big problems and make the world a better place. The world is changing at a crazy fast pace - it’s fun to help shape the future.

I started my career at Interbrand, and over the past 12 years have worked on both the client and agency side, for Fortune 500 brands and startups. Highlights include being the first employee for Tamber, a healthcare startup aimed at transforming the way behavioral care is delivered on a national scale, and being the innovation lead on Chobani’s biggest new product launch for 2014.

I’m an early bird. To recharge I indulge in long pre-dawn runs and big home-cooked breakfasts. I love food, especially breakfast food. While at Interbrand, I created a steel-cut oatmeal delivery service for health-conscious, time-starved colleagues.

I live in Marin with my husband and daughter. We love cooking, dance parties and exploring the city and the world together.

Q & A

What’s been your proudest moment since joining Wolff Olins?
Playing a game with the WOFC soccer team and walking away with only bruised ribs. And hearing from respectable people that Wolff Olins is a place they admire.

What word or phrase do you most overuse at work?

What is your secret superpower?
High pain tolerance.

Tell us something about Wolff Olins that no one knows?
We have a strong sense of who we are. This allows us find the right talent, and to join up with the right clients / partners. As a result, we love each other and what we do.