Job title: Chief Design Officer and Global Principal
Office location:London

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Chris Moody

Cue ‘Rags to Riches’ by Tony Bennett…

When I started working at Wolff Olins 11 years ago all I ever wanted to be was a Creative Director. Now I am one I’m finally smart enough to realise that it's not what you say you do that describes you best, it's what you do to get there that really matters. For me, everything revolves around the work, the quality of the work, the people you do it with and the people you do it for. Job descriptions are just something that gives your LinkedIn spam a title.

I think in pictures but I love words – for me the ability for a designer to write and construct a story is the key to making something that looks and feels great.

In my time here I’ve been lucky enough to partner with some of the most exciting and innovative clients in the world. I’ve led teams that have imagined brands like EE and Adama into the world. I’ve helped to change the way the world interacts with global organisations like PwC and Skype. I’ve helped tell the story of brands like Sony Ericsson, (RED) and Royal Mail through new technology and new forms language and new ways of making marks. Most of all I’ve done it alongside some of the most creative people I’ve ever met - colleagues and clients in equal measure.

Q & A

What’s been your greatest achievement at Wolff Olins so far?
Working with both PwC and Virgin changed everything for me. Whether its accountancy or entertainment we only ever need to do three things – make an impact, make a difference and make people smile.

What’s your secret superpower?
Story making. Story telling. Story spinning

If Wolff Olins was a person or thing, what do you think it would it be?
Dr Who. Time passes, people come, people go but every now and again this place will, without fail, regenerate into something smarter and sexier.