Job title: Senior Program Director
Office location:New York

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Ina Faerber

In over 10 years with creative agencies I’ve been fortunate to partner with some really talented people on brand strategy, experience, visual identity and brand transformation engagements. At Wolff Olins, I create programs, drive client teams and deliver meaningful change across organizations. I’ve worked across tech, health, consumer products, media and education.

My power lies in process thinking, and remaining resourceful, thorough and collaborative within a deadline-driven environment—helping people get to where they need to be. I’m passionate about design thinking and the art of storytelling and how it can truly help solve gnarly business problems.

Originally from Berlin, I lived in the past 8 years on both coasts, in San Francisco and New York, which I call home now.

Q & A

What’s been your proudest moment since joining Wolff Olins?
The energizing moment when we are one force with our client’s teams to create brand experiences that live in the world. Especially exciting was the Firefox OS launch.

What word or phrase do you most overuse at work?

What is your secret superpower?
Reassuring calmness

Tell us something about Wolff Olins that no one knows?
We swap seats randomly twice a year – keeps things interesting