Job title: Associate Global Principal & Strategy Director
Office location:New York

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Amy Lee

I’m a strategist with a dark secret – I used to be a corporate lawyer. I’ve been with Wolff Olins since I made the switch to the creative world in 2009 and I’ve experienced a crazy mix of challenges and opportunities in that time. Working across continents (Europe, Asia and the Americas) and across sectors: technology, finance, media, retail, culture, helping some of the biggest brands in the world do exciting new things, including Nike, Amex, PwC and Spotify.

This is a place that encourages everyone to be themselves: bringing their quirks, passions and opinions to bear on the work we do and culture we create. The projects I’m most proud of are those that tap into things that I really care about. Like helping the arts thrive across a country by shifting Qatar Museums from a slow-moving institution to a cultural instigator. Or banding together with local charities, businesses and school kids in Kings Cross, London to create the Honey Club – a social enterprise that connects communities through bee-keeping.

Q & A

What’s been your proudest moment since joining Wolff Olins?
Getting bees on the roof of the London office

What word or phrase do you most overuse at work?
Cool. (I was a teenager in the 90s)

What is your secret superpower?
Dancing like Britney. (See answer above)

Tell us something about Wolff Olins that no one knows?
We love cheese – edible and musical.