December 2011
6 posts
4 tags
Same VS Relevant
By Moussa Beidas
In centuries past, branding a makers mark on ceramics and hand made goods was done to prevent copies or recreations of the real thing. Their purpose was to guarantee the future integrity of their brand and encapsulate the design and style from which they stemmed, (timelessness). Todays marks do just that for businesses; a successful visualization of a business’ experience ensures...
5 tags
General Assembly Class: Brand Strategy for...
By Amaris Singer and Melissa Andrada
Do you have a hard time defining the vision behind your visionary idea—to VCs, or even to your mom? Is your elevator pitch standing a bit too awkwardly in the elevator?
Your startup needs a stronger brand to stand out, and well, start up.
Brand is more than just your name, logo or visual identity. It should crisply encapsulate the role you play in the world,...
2 tags
Finally – energy management gets sexy
By Nick O’Flaherty
I’ve been told that energy management has less consumer engagement than toilet paper, a barrier that West Coast energy utilities and greentech companies have been trying to overcome for years.
They’ve tried the green angle, but earnest, carbon-busting marketing has done little to bring enthusiasm for energy management into the mainstream.
They’ve tried peer pressure:...
2 tags
Stadium Showcase
By Sam Liebeskind
As I walked into Metlife Stadium this weekend to watch my New York Giants take on the Green Bay Packers in the NFL’s 13th week, I strolled past the Bud Light, Pepsi, and Verizon gates, dodged the Chase Freedom Zone and moved up an escalator past the Hertz Suites and Lexus Club before finally reaching my seat.
Stadiums have been mega-branded for years – the floodgates opened...
3 tags
Shift what's possible
By Andrea Gyllenkrok
Yesterday was one of those nights where the future felt bright. Wolff Olins London hosted an event with Leaders Quest and our building filled up with touching, inspiring stories, shared between the participants who are all on a quest to create a better world through their roles as leaders.
Leaders Quest was founded by Lindsey Levin in 2001, and has since taken over 4000...
3 tags
Wolff Olins marketing team open positions - all...
If you are interested, email your resume to us at peoplenewyork@wolffolins.com. Include the job title as the subject and tell us “why Wolff Olins” and “why you” in the email.
Content Manager/Web Editor: Responsible for daily content upload/creation, keep blog, tweets, etc. fresh on the home page, edit content for tone of voice, create/adapt content for web, author/edit marketing content,...