January 2011
6 posts
5 tags
CONNECTING THE DIGITAL DOTS
As the world shifts ever faster into the digital realm, we’ve spent a lot of time asking ourselves and working with clients on the questions this raises relative to their brands.
One of the key questions raised by the digital age is about the level of integration between product and brand. In simple terms how connected should they be? How mutually reinforcing?
Traditional marketing thinking...
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Targeted ads and the importance of advertising
For the last month I have been staring at khakis. It seems like every website I visit is showing me display ads for Bonobo’s brand of pants. Thing is, I’ve never bought a pair of khakis in my life. I visited the Bonobo website as part of a research project and now am the target of their “targeted ads”. Granted, the site has some innovative ways of purchasing pants and if...
7 tags
Creativity beats cash (even in fashion)
Back in the days when I was running a jeans business, every 6 months we would take part in trade shows. This was where you would ‘set out your stall’ and all of the cool stores would come and place their orders for next season. Our first shows ever were Coterie in New York and Project in Las Vegas.
The scale of these shows was incredible and Radcliffe was up against some of the richest denim...
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Super Thursday's retail winners & losers
As the Guardian’s interactive Christmas winners & losers boardgame shows, high street retailers in the UK have just survived some of the worst trading conditions in living memory. For the last two years they have been incredibly internally focused, hunkering down and doing everything they can just to survive.
2011 also looks set to be tough, however we are beginning to see green...
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Collect the Everyday
In the new year, many of us vow to do more, try new, eat less, save up or spend smarter—hopefully with lasting success. The Daytum app delivers engaging infographics created from your basic life statistics, brought to us by infograph annual report specialist Nicholas Felton and interactive developer Ryan Case.
If all data experiences were this simple and visually satisfying, maybe we’d...