September 2009
21 posts
Good brands say less →
I think Squidoo is a manifestation of how brands can no longer control what is said about them. I think people are unneccesarily worried about this. Strong, confident brands like Google get on with it and leave others to do the talking.
(Ije Nwokorie)
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Brand: the means or the end?
A very common description of a brand is that it is an idea that sits at the heart of your business and drives everything you do: your offer, you capability, your culture and your communication. On this logic, the brand is a means to do the things you need to do.
Here is another definition: your brand is what people think about you. On this definition, brand is an end. In a world where image is...
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Innovation as usual vs 'the new normal'
Many brands would have you believe that change is exceptional not innate. To point this out they’ve coined the phrase ‘the new normal’.
Brands can be simple, innovative, adaptive and great. As normal.
From an Innocent smoothie in the fridge, to an engine from GE or an iPod from Apple. Ever tastier, more efficient, more exciting. These brands present themselves simply, with innovative products...
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The best camera is the one you have with you
I love this new project from Chase Jarvis. Not only has he published a book of photographs taken around the world with his iPhone (which are quite wonderful in their own right), but he’s also created an iPhone app that allows you to edit and enhance your own photographs and then easily upload them to Facebook, Twitter etc. as well as a new website www.thebestcamera.com
The interconnection...
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'Branding' at Amazon
It was with great interest that I read the current issue of BusinessWeek, and in particular their article on Amazon entitled “Marketing is for Dummies”.
In it, they claim that Amazon refused to contribute to the article because executives there “don’t spend much time on branding.” An interesting statement, yes, but in reality I’d say that Amazon actually...
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WatchOne of the most inspiring speeches ever held by Steve Jobs at the graduation of Stanford students in 2005. A classic – worth watching again in case you’ve seen it before. It reminds you what really matters in life. Stay hungry. Stay foolish.
(Sebastian Klein)
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Less Is More
A reminder that design is suppose to make things simple.
(George 3.0)
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tale of two minis
Read ‘Mini’ by Simon Garfield. It tells the story of the original 1959 Mini and the new 2001 MINI, and it’s mostly transcripts of interviews with the people involved - so it’s delightfully direct and unmediated. What’s most interesting to people like us is the role of the brand. The original Mini was developed opportunistically - an economical car in reaction to...
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