December 2009
2 posts
BRANDS OF THE FUTURE
Many brands today are not equipped to live online. There is a discrepancy in how they are presented and how they work in the real world.
Steve Rubel’s summary of the Le Web conference accounts for this change:
“One of the great untold stories is just how much Facebook and Twitter are growing off-site. Facebook announced they reach 60 million through Facebook Connect. Meanwhile nearly half of...
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STICKING WITH IT
Today’s article about AOL on Fastcompany.com includes a quote we made about changing AOL’s name. The quote was that changing the name would have been the “lazy consultant” answer. I’d like to explain why in a little more detail.
The world we live in today is more transparent than ever. As a result, changing names has become a much more sensitive topic than it used...