November 2009
9 posts
Watchan impression of what life on Earth might look like, if our planet had rings
stick with it…this gets interesting after a slow start!
(Dylan Parry)
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Former bad boy done good
Just out this week are the latest scores from Climate Counts annual survey of which brands do most to combat the growing issue of climate change. Surprising to some might be the news that Nike is top of that very pile. It wasn’t long ago that Nike was the bad boy of the corporate world with questionable CSR policies and approach to the less visible side of doing business. Step forward a few...
http://www.boston.com/bigpicture/2009/10/china_cele... →
CHINA ANNIVERSARY
Some amazing (and some frightening) photos of China’s 60th anniversary celebrations
http://www.boston.com/bigpicture/2009/10/china_celebrates_60_years.html
(Dylan Parry)
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INTERN WANTED @ WOLFF OLINS, NYC
We are a brand business.
Here at Wolff Olins use brands to inspire amazing new things that deliver spectacular growth. Branding has changed. Consumers no longer believe what brands say, but what they do. So growth means not just looking different, but creating new. New businesses, new experiences, new products and new services. All joined up and inspired by brand.
We do branding: brand strategy,...
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THE BIGGEST RISK IS TAKING NO RISK AT ALL
There’s a question that floats around in Wolff Olins from time to time, and that I’m sure happens in other agencies too. Simply put, it’s whether or not we are enough of a ‘safe pair of hands’, and whether we need to do more to demonstrate this safety to potential clients. And while no client wants to make a bad choice in agency (can’t deliver, poor quality product, doesn’t listen to client...
This is Paradise
In our craft as a brand people we try to do work that makes a better place and creates new good, new reality, new possibility. We assume that brand creates.
Here’s an inside story told from an adolescent’s perspective about life under a ‘brand’ - the cult of personality of the Kims - that destroys basic optimism on a personal and societal level.
It’s a...
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